HASTE GAMING
Landing Page
Time frame: November 2018
Deliverable: Hi-fidelity Mockups
Platform: Web Site
Tool: Sketch and Photoshop
Team: Worked with Client, Company leadership and front-end devs
BACKGROUND
Haste is a gaming company that offers Internet optimization software for playing games online. They were working with Jarrell Systems who I was doing contract work through and needed a landing page for a trial offer for their product.
CONCEPTS
With this project, the emphasis here was about elevating the visibility of the product, the trial offer, and the existing branding of the company. I started with getting to know the visual identity of the company, the messaging they handed off to us as well as a style guide and created a few concepts that they could use to know which direction to go in. I wanted to reflect the already great and sleek branding in order to pull potential customers into the product.
ITERATION
Using the feedback from the concepts, existing branding and messaging and working along side my team with this process, I was able to further develop the look and feel of the site that went into a final and approved design.
FINAL DESIGN
This last iteration further emphasized the messaging of the company while establishing a more modern aesthetic and style more unique to the company. The site would be used as a jumping off point for potential customers to get an estimate on possible projects, examine previous work, and to get to know the company itself. These hi-fidelity mock ups were built through sketch and were used to help build the site for developers. This final design also included new icons, new layouts for all of the project pages to help guide the developers to successfully build it.
CONCLUSION
This was a cool and short project to work on with a great company that had a product I could see myself using. I’m a big gamer myself so it was fun to work with a company in that industry and already had such a cool visual branding I got to play with.